Berlin, the sporting capital.
From 1994 to 2012, in collaboration with TOP Sportmarketing Berlin GmbH, a large number of brand designs and communication campaigns were created for German popular and elite sports. Highlights included the presence of the German capital at the Summer and Winter Olympic Games in Athens in 2004, Turin in 2006 and Beijing in 2008, and at the 2010 World Athletics Championships in Berlin.
Mission:
Event Communication
in elite and popular sports in Berlin
Services berlinbrands:
Sponsorship concept
Event design
Brand development
Public relations
Timerame:
1994–2012
Project organiser:
Top Sportmarketing Berlin GmbH
Company CCT Unternehmensberatung und Kommunikation GmbH
Kaiserwetter Marketingmanagement GmbH
TOP Sportmarketing Berlin is a full-service agency specialising in the organisation, production and marketing of events of all sizes. Its portfolio includes major sporting events at the Olympic Stadium with worldwide TV coverage, gala events, corporate events and incentives. The agency's main shareholders are the Berlin State Sports Federation and the Berlin Olympic Training Centre.